Dashboard/Switching Costs

Defensibility

Switching Costs

Compound moat driving 132% NRR

Headline

1.8% churn

Net Retention

132%

Monthly Churn

1.8%

Products / Customer

2.7

What it means

Embedded APIs, custodied data, multi-product workflows, and integrated fintech rails create compound switching costs.

Key drivers

  • Embedded APIs across 8 categories
  • Custodied data & identity across products
  • Multi-product workflows with cross-product automations
  • Fintech rails connected to national payment networks

Investor Writeup

Switching costs compound with every additional product a customer adopts. Our average customer now uses 2.7 Blosfect products — making competitive displacement economically unviable.

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