Metric · CAC Payback
CAC Payback Period
4.2 months payback
Headline
4.2 mo
Sub-5 months
Blended
4.2 mo
PLG
1.8 mo
Enterprise
7.4 mo
What it means
Months required to recover the fully-loaded acquisition cost of a customer.
Key drivers
- 4.2 month blended payback
- PLG channels: 1.8 months
- Enterprise: 7.4 months
- Acquisitions: <1 month
Investor Writeup
Sub-5-month payback means every dollar of growth capital recycles 2.6× per year — a hallmark of capital-efficient SaaS.
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