Metric · CAC
Customer Acquisition Cost
$42 blended CAC
Headline
$42
Blended
Blended
$42
PLG
$18
Enterprise
$1,840
What it means
Fully-loaded cost to acquire a paying customer — including sales + marketing.
Key drivers
- $42 blended CAC
- PLG channels dominate top-of-funnel
- GTICT tour expected to drop CAC further
- Acquisitions deliver near-zero CAC customers
Investor Writeup
CAC is engineered to be a fraction of LTV. Acquisitions and the GTICT tour are both designed to compress CAC by 30–50% over the next 18 months.
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